Dante's Simplified: Top 7 Ways for Creating a Catchy Business Name

Published: 27th January 2012
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If you want to start a new business, you’d definitely want to create a business name that is not only catchy but is also unique from the competition. After all, coming up with a unique and catchy business name will help you outshine the others. Making your business easily memorable will also work wonders for you. Be creative and customers will more likely consider your business for getting the products or services they need. The following are some of the best ways to create a unique and catchy business name:


1. Useful Alliteration
It’s a good idea to come up with an alliterative name. Companies make use of alliteration all the time to make sure that their catchy business name is a memorable one. Many reputable and popular companies and brands use alliteration in their names, including Bed Bath & Beyond, Dunkin Donuts, PayPal, Best Buy, and Johnson and Johnson’s. This is not only useful for making your business name memorable, but also for making a good acronym that people will easily remember to relate to your business.


2. Prominent Acronyms
Creating an influential yet helpful acronym for your business name can give you an edge against the competition. Acronyms make up for a catchy business name that’s easily remembered by consumers. But, if you’re planning to use an acronym you should first ensure that it’s memorable and unique. A good example of a catchy business name that uses an acronym is the golf store Power Athlete Retail. Its acronym, PAR, reads as the goal term “par” which every golfer wants to achieve.


3. Helpful Word Compounds
Word compounds are used to create an attractive and catchy business name that consumers can easily relate to. YouTube is a perfect example of this. The easy and familiar name instantly activates appropriate association in the mind that YouTube is a user-generated video sharing website. Another good example is combining the words Washington and Battery to come up with WaBatt, which easily suggests that your battery selling business is based in the state of Washington.

4. Smart and Deliberate Misspellings
Companies, advertisers, and shops deliberately misspell a word to come up with a catchy business name and make it stand out. This is a good way of giving a unique appeal to your business and perhaps one of the quickest and smartest techniques to create a catchy business name. One example of how this works is by naming your bookstore “Paperbax”, which easily suggests that you’re selling paperback books. Such small but strategic misspelling can tell people a lot about your business. Like in this case, where the name appeals to the younger audience and asserts the thought that Paperbax is not a regular bookstore that sell hardcover books alone.


5. Proper Crowdsourcing
Crowdsourcing is the effort to outsource tasks to a crowd through an open call. This means tapping into the collective intelligence of a large group of people for fulfilling a certain task. By doing so, productivity and creativity are increased while labor and operating costs are kept to a minimum. Naming Force is a good example of a web service that helps to create a catchy business name through the power of crowdsourcing. PickyDomains on the other hand, is a dedicated crowdsourcing service for online business owners who need help with naming their website.


6. Business Name Generator Applications
Business name generator applications also come handy in creating a catchy business name. These software mix and combine words or parts of words to generate a compound word. There are many professionals who make use of such tools to generate website, product, and brand names. One of the most popular business name generator software is Workmaker, which has a massive database containing not just English, but German, French, and several other languages as well. There are also free business name generators online which are widely used by small and large businesses to get a catchy business name. Some of the most notable business name generators for free are BizNameWiz, NetSubstance, and Online Generator.


7. Business Name Development Consultants
Running out of creative juices and still can’t find a catchy business name? Then it’s time to get some professional help. There are many professional consultants that offer their services to assist people in creating the right business name. Some of them combine audience impact and creativity to develop the perfect business or product name. One of these professional consultants is Fresh Bread Creative, which has developed over 5,000 logos and corporate identities.

You should first consider these helpful ideas if you’re on the lookout for a catchy business name. Before finalizing your chosen business name, always remember to check and verify whether your chosen business name hasn’t been taken yet and not yet registered with your local and national business authority.

Generating a catchy business name is a tremendous help in associating people with your offered products or services. Don’t forget that the old saying “a name says many things” also applies in the world of business, where your business name can either help you succeed or drag you to failure.


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